Flodesk, often recognized for its clean, minimalist layouts that still catch the eye, has been a go-to for people who are looking for a quick but professional-looking link in bio page without getting lost in endless design tweaks.
On the other hand…
…ATOM.bio takes a different approach. It focuses on what happens after someone clicks your link. That means tracking and customization features with the goal of converting visitors into customers or followers.
We tried both platforms side by side, looking at how easy they are to set up, how flexible the designs really are, the kind of data they give you, and how well they fit into a bigger marketing workflow.
Here’s how they stacked up.
Overview
What is Flodesk?
Flodesk is an all-in-one marketing platform with different tools for email campaigns, forms, and landing pages. It has recently expanded into the “link in bio” space, adding a simple, design-forward tool for creators who want their social media audiences to easily find their most important links and content.
How about ATOM.bio?
ATOM.bio is a rising player in the link-in-bio space, built specifically to help users squeeze the most value from that single, all-important link. It blends clean, customizable designs with smart optimization features and detailed analytics, giving creators and businesses the insight they need to fine-tune their pages and turn casual clicks into meaningful actions.
Ease of Use
ATOM.bio
There’s barely any learning curve with ATOM.bio.
ATOM.bio made it very clear what their goal is when it comes to ease of use: and it’s to make it possible for anyone, regardless of technical background, to create a polished, professional-looking link in bio page in minutes.
After signing up, the platform will guide you through a quick, no-nonsense process that will take no more than 5 minutes. There’s no need to wrestle with a jargon-filled menu or complicated design tools, as well.
The interface?
It’s clean and uncluttered, which makes it very easy for you to find anything you’re looking for.
Each step will be laid out in plain language so that you won’t need any tutorial at all.
- Choose a template
- Add your details (name, bio, and any other key info)
- Drop in your links
- Tweak the colors and fonts to match your brand
- Hit publish and you’re live
If you’re that kind of creator who prefers personalizing everything and doesn’t like using premade templates that much (like me), you can still start with a base template and then customize it as much (or as little) as you can.
Completely your call.
How about mobile responsiveness?
We managed our shop’s online presence on the go without a hitch, thanks to ATOM.bio’s solid mobile features.
Last-minute changes? No problem. Whether it was swapping out links, making quick updates, or giving our branding a final tweak before a campaign launch, everything could be done right from our phone… no laptop needed.
The very thing ATOM.bio can take pride on is how you can still go a little deeper in terms of customization without touching a single line of code. That makes it perfect for both beginners and techy users who love tweaking the smallest details.
Flodesk
The first thing that stood out when we first used Flodesk for our online shop was its visual polish. And it’s the same with many users. Actually, if there’s one thing Flodesk is very well-known for, it’s the stunning but minimalist visuals.
What’s that to do with its ease of use?
Just as how its templates are mostly simple, so is the page-building process.
Like with ATOM.bio, it’s also pretty straightforward and very guided. Its drag-and-drop editor with blocks made it easy for us to get the look we wanted without fussing over code or technical details.
That said…
…you might want to take note of the fact that Flodesk has just recently added this link in bio tool, and that it’s a part of a larger ecosystem that’s built mainly around email marketing.
That means that it’s not very laser-focused on analytics, and the customizations are more limited compared to most link in bio tools.
Also, for us to be able to use the Flodesk link in bio tool, we had to get the whole email marketing suite that’s all wrapped up in one subscription.
Nevertheless, getting a Flodesk page up and running proved to be a smooth process.
Customization
ATOM.bio
ATOM.bio is for every creator who wants every visual element to reflect their brand personality.
You can fine-tune almost everything.
Brand color schemes, button shapes, font sizes, and layouts are just the tip of the iceberg. You still can go deeper.
You can choose any background you envision your dream page to have, may it be a gradient or an image of your choice. You can even use looping videos to make your page feel alive.
You can add animations to buttons and sections to guide your visitors’ attention towards your most important links and buttons.
One of ATOM.bio’s most powerful features is the ability to embed media directly into the page, whether that’s a video, a podcast episode, or even a Spotify playlist.
For our shop, I embedded a product demo video at the top of the page, which led to more clicks on our featured links.
What’s even more impressive?
It’s the fact that all of this can be done without technical knowledge.
The customization controls are intuitive, with sliders, color pickers, and drag-and-drop sections that update in real time.
Flodesk
Customization with Flodesk is very simple and beginner-friendly. It starts by choosing among the many elegant minimalist templates they offer and then tweaking the details according to your vision.
Clean lines, balanced spacing, and a refined use of color.
The result was more than what we expected. Most of their templates will give your page a polished editorial look, with every page looking like it’s torn straight out of a magazine.
But because Flodesk leans more toward a minimalist style…
Beyond changing colors, font types, and basic layout arrangements, you won’t have much room to add advanced visual touches.
Things like animated buttons, custom background patterns, or embedding videos directly on the page aren’t options here. While these limitations didn’t affect our shop’s basic needs, creators or brands with very specific creative visions might find themselves wishing for more flexibility.
So if you’re someone who wants complete creative freedom, you might find Flodesk’s customization just a tad bit limiting.
On the other hand…
The visual editor is responsive. It means that changes appear instantly, so you can experiment without fear of “breaking” the design. If your priority is a page that looks cohesive with minimal effort, Flodesk definitely delivers.
Analytics
ATOM.bio
ATOM.bio designed its analytics to be one of the highlights of the platform instead of being just an add–on feature.
And it shows with how its analytics go beyond simple click counts. You can also now be informed of your audiences’ behaviors and how they interact with your link in bio.
You can also:
- Track clicks on each individual link
- Track conversions
- See your visitors’ exact geographic locations
- Get data to optimize link placement and content strategy
This is especially helpful if you’re still surveying for an upcoming campaign or product launches and you want to target specific areas or regions. It’s easier to see which areas are responding best.
Not only that.
ATOM.bio also has a performance-over-time tracking. This feature lets you view trends day by day or week by week instead of just giving you the total.
This helped us identify certain patterns like how our product links perform better during the weekends. We were, then, able to use that data when we’re doing our schedules.
ATOM.bio also gave us insights into the order in which visitors interact with our links, which was surprisingly useful.
For our shop, seeing that customers often clicked a “Learn More” link before heading to a “Shop Now” button allowed us to adjust our messaging and shorten the buying journey.
And the best part?
All these data are presented in a visual that’s easy to read. You don’t need to be a data analyst to be able to read and interpret it. Graphs, labels, and percentages with simple labels make all the information actionable for anyone.
Flodesk
Like with ATOM.bio, Flodesk’s link in bio analytics is so beginner-friendly that you don’t need to be an expert in data to be able to read it. Once your page is live, you can monitor how many times each link is clicked, giving you a general sense of what’s attracting attention.
The dashboard is uncluttered with minimal elements in it that take out all the guesswork in reading analytic data.
On the other hand, this simplicity is a double-edged sword, though.
While click counts are useful data, they still don’t tell the whole story.
We weren’t able to see where our visitors were coming from, the pattern with which they interacted with the page and its links, and how their behavior changed over time.
This means that the adjustments we made with our campaigns when we were using Flodesk were based solely on guesswork rather than a solid set of behavioral data.
That said…
…if you’re a small business or creator who wants a no-fuss way to see whether your links are getting clicks and don’t need much audience insights, Flodesk does the job.
Pricing
ATOM.bio pricing
ATOM.bio makes building your own link in bio landing page risk-free because everything is completely free.
This part was pretty surprising for us because ATOM.bio’s flexibility, customization, and advanced analytics aren’t basic, and no joke. With those advanced features, we were expecting a more premium pricing.
The catch?
Its most premium tier costs just $3.99/month, and that’s only to remove a few ads.
And by the way, we love how the ads were still placed in areas of the page that are unobstructive, so the ads didn’t bother us that much.
Flodesk pricing
Flodesk has three plans which include other email marketing tools aside from link in bio.
Flodesk keeps things simple with three plans, all of which include its Link in Bio tool at no extra charge. Here’s the breakdown:
Free Plan – $0/month
- Access to Link in Bio, forms, and landing pages
- Perfect for testing the platform without upfront cost
- Limitations: No advanced automations or checkout features
Professional Plan – $35/month
- Unlimited emails and subscribers
- Automated workflows to streamline marketing
- More detailed email campaign analytics
- Ideal for those running both a Link in Bio and email marketing
Advanced Plan – $59/month
- Everything in Professional, plus:
- Unlimited checkouts and payment options
- Advanced sales analytics
- Suited for creators or small businesses selling products/services directly
While it may seem pricier than Atom.bio, the upside is that Flodesk includes its link in bio feature in all plans, even the free tier, though the no-cost option comes with a few customization limits.
Flodesk vs ATOM.bio: which should you choose?
Choosing a link in bio tool is an important investment for your brand. After all, it’s what will bring your prospective followers and customers right to your door.
As previously mentioned, Flodesk’s link in bio feature is just one part of its broader ecosystem, which is primarily built around email marketing and audience engagement.
That said…
It means that it’s not the core focus of the platform. But that doesn’t mean it falls short. In fact, its beautifully minimalist templates remain one of its strongest selling points, alongside its polished overall design.
ATOM.bio, on the other hand…
…is purpose-built for creators and marketers who want to build, customize, and optimize link in bio pages without any technical difficulties.
It’s designed so that anyone, whether a beginner or an experienced marketer, can launch a page that looks and performs like it was crafted by a professional.
Despite its ease of use, it still manages to pack in advanced features, from in-depth analytics to custom branding options, all while being completely free.
After testing these two link in bio tools side by side for weeks, we’d say that ATOM.bio stood out as the smarter and most practical choice if you prioritize a highly customizable link in bio page with advanced analytics that you can use for smart decision making…. all risk-free and without adding to your expenses.
