3 February 2025
Tiempo de lectura: 10 min
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What is Linktree? Definition, How it works, and how to use it

What is Linktree?

Have you ever wondered what Linktree is, what it is used for, or how to create a Linktree for Instagram? This guide answers all your questions.

Linktree is an innovative tool that centralizes multiple links under a single URL, making it easier for your audience to find everything in one place. This platform is perfect for those looking to optimize their online presence and drive traffic to multiple destinations efficiently.

Is Linktree free?

Yes, Linktree offers a free version, though with limited features. If you’re looking for a free alternative, this article will introduce you to ATOM.BIO, a feature-rich free linktree alternative designed for small business owners and creators of all kinds.

Linktree definition

Linktree is a platform that allows you to group multiple links under one custom URL, making it ideal for placing in social media bios like Instagram, TikTok, and Twitter. This helps your followers easily access important resources like your website, online store, YouTube channel, or any content you want to highlight. It allows you to share multiple links in one.

For example, if you have an Instagram profile, Linktree lets you link multiple pages simultaneously through a simple and customizable interface designed to attract clicks. It’s like a landing page very easy to set up.

How does Linktree work?

Here is a step by step guide to help you understand how to use linktree. We’ll later see how to create it.

Step-by-Step Guide to setting up Linktree

1️⃣ Sign Up – Go to the linktree website and create an account (free or premium).
2️⃣ Customize Your Page – Choose colors, backgrounds, and fonts to match your brand.
3️⃣ Add Your Links – Include links to your products, social media, e-commerce store, or other content.
4️⃣ Copy & Paste Your Linktree URL – Add it to your Instagram bio, TikTok, Twitter, or anywhere else you want.
5️⃣ Promote Your Linktree – Encourage followers to visit it through posts, stories, and email signatures.
6️⃣ Analyze & Optimize – Use analytics to track link performance and update as needed.

If you’re using Linktree alternatives, the process is exactly the same!

Create your free link in bio with ATOM.BIO

If you’re looking for a free Linktree alternative with more customization, try ATOM.BIO.

What is Linktree used for?

Key benefits of using Linktree

Using a link in bio tool like Linktree offers several advantages:

✔ Centralizes multiple links – Share all your important links in one place.
✔ Boosts engagement – Direct followers to key content efficiently.
✔ Enhances user experience – Simplifies navigation by providing one-click access to important links.

Who uses Linktree?

Linktree is a versatile tool that caters to a wide range of users, enhancing their ability to connect with their audience through a single, streamlined platform. Here are some of the key groups that benefit from using Linktree:

Content creators & Influencers – Whether you’re sharing blog posts, showcasing your social media profiles, uploading YouTube videos, hosting podcasts, promoting affiliate links, or managing sponsorships, Linktree provides a centralized hub for all your online content. It allows every content creator to maximize their reach and engagement by directing followers to multiple pieces of content with just one click. This not only simplifies the user experience but also enhances the visibility and accessibility of your diverse offerings.
Businesses & Brands – For businesses and brands, Linktree is an invaluable tool for promoting online stores, highlighting services, showcasing product pages, and driving lead generation campaigns. It enables companies to present a cohesive digital presence, making it easier for potential clients and customers to explore their offerings. By using Linktree, businesses can guide their audience to various touchpoints such as e-commerce platforms, service descriptions, and promotional content, ultimately boosting conversions and customer engagement.
Musicians & Artists – Musicians and artists need a link in bio to share their latest tracks, albums, concert dates, and merchandise. By having all these links in one place, fans can easily access and support their favorite artists, leading to increased visibility and potential sales.
Nonprofits & Charities – Nonprofits can leverage Linktree to share donation links, volunteer opportunities, upcoming events, and informational resources. This helps streamline communication and makes it easier for supporters to contribute and stay informed about the organization’s activities and impact.
Educators & Coaches – Educators and coaches choose to create a landing page on Linktree to provide access to course materials, sign-up forms, educational resources, and coaching services. This organized approach ensures that students and clients can effortlessly find and utilize the resources they need for their learning and development.

Linktree free or paid?

Pricing plans

Linktree offers both free and paid plans depending on your needs.

💡 Free Plan
✅ Unlimited links
✅ Basic design options

💰 Starter Plan ($5/month)
✅ Advanced analytics
✅ More design options

🚀 Pro Plan ($9/month)
✅ Branding features
✅ Conversion tracking

🏆 Premium Plan ($24/month)
✅ Full customization
✅ Priority support

💡 Want premium features for free? Check our full guide to the best free Linktree alternatives.

Step-by-Step guide to creating Linktree

To use Linktree, you need to create your link-in-bio page. Here’s how:

1️⃣ Sign up

Go to linktr.ee and click “Sign up free” or “Get started for free”.
You can do this from any browser or download the Linktree app.

2️⃣ Register your account

Fill in the registration form to create your account.
Enter a valid email, as you’ll receive a verification code to activate your account.

3️⃣ Choose your Linktree URL

Pick a custom URL that represents you—your Instagram handle, brand name, or business name.
This will be the public link you share with your audience.

4️⃣ Select a plan

Linktree offers a free version, but it has limitations. Here are the plans
If you want a free alternative with more features, try ATOM.BIO

5️⃣ Select a template for your landing page

Choose a template that fits your brand.
Select social media networks to include.

6️⃣ Add your social media icons

7️⃣ Add your links

Include links to your website, blog, online store, YouTube channel, or social media profiles.

8️⃣ Add a profile picture, name, and bio to make your page more personalized

9️⃣ Done!

You will see your page ready to publish. As you can see, each link has been turned into a button.

🚨 Note: The free version displays the Linktree logo at the bottom.

1️⃣0️⃣ That’s just the start

From this point on, you will access an editing menu with additional options. You will find both free and paid customization features, such as templates to adjust the style and various button options. You can add as many links as you need.

If you’re looking for an alternative that offers full customization for free just sign up for free on ATOM.BIO.

Where can you use Linktree?

Linktree on Instagram

Using Linktree on Instagram is very common since this social media platform limits the number of clickable links in posts and reels. The bio is the only place where you can add a clickable link, making a link in bio an essential tool.

Originally, link in bio tools was designed to solve this issue, but its uses have expanded significantly over time. By using a link in bio, you can centralize multiple links in one place, making it easier for your followers to access your website, online store, YouTube channel, and other important content. This enhances the effectiveness of your profile and improves the user experience.

But there’s more! Here are some additional ways you can use Linktree to drive traffic to your content.

Add Linktree to TikTok

Just like Instagram, TikTok only allows one link in the bio. By integrating Linktree into your TikTok profile, you can direct your followers to multiple destinations, such as your blog, online store, or social media profiles, effectively optimizing your presence on TikTok.

Use Linktree in your email signature

Adding a Linktree link to your email signature is a great way to share all your important links in every email you send. This allows your recipients to quickly access your social media, website, and other key resources.

💡 Example: We use atom.bio/atombio in every email we send.

Include Linktree on business cards

Business cards remain a powerful networking tool for any professional or company. By adding your link in bio with a QR code to your business card, you can provide direct access to all your digital information, including your social media, portfolio, or website.

This not only makes it easier for potential clients or partners to reach you, but it also gives your brand a modern, professional image, demonstrating that you value accessibility and engagement with your audience.

Maximizing Linktree’s Potential

Using Linktree or a similar alternative is essential not only for Instagram but for any platform where centralizing links improves accessibility and communication efficiency. By integrating Linktree into multiple platforms and contexts, you can maximize its potential to attract and retain your audience to your own landing page.

ATOM.BIO: The best alternative to Linktree for business

Why choose ATOM.BIO?

ATOM.BIO is a powerful alternative to Linktree that offers several unique advantages:

✅ Free – ATOM.BIO offers premium features at no cost.

✅ More customization options – Design your page with unique, attractive styles. Visual identity is key to boosting brand credibility.

✅ Share Customer Reviews – Displaying customer reviews directly from your link in bio can significantly boost trust and sales. By showcasing positive feedback, you enhance credibility and encourage potential customers to engage with your offerings.

With ATOM.BIO, you can easily create a fully customized link-in-bio page with no design restrictions or hidden fees.

Want to see the differences between Linktree and ATOM.BIO? Get started on atom.bio for free here.

Linktree is a practical tool for managing multiple links from a single URL, making it an excellent choice for enhancing your social media bio on platforms like Instagram, the most well known link in bio. It can also be used as a mini website to help promote your brand, business, or personal projects.

Although Linktree offers both free and paid versions, if you’re looking for a completely free linktree alternative in Spanish that is easier to use and offers more customization, ATOM.BIO is the best option.

💡 Want to see alternatives?
Start with our 5 best Linktree alternatives for a quick shortlist, or explore our full guide to the best link in bio tools where we compare Atom.bio with 10 top platforms.